Spacer component
The 1952 Election: A New Kind of Campaign
Eisenhower watching the television

Students will view a series of these commercials from both the Eisenhower campaign and that of his opponent, the Democratic nominee, Adlai Stevenson. Carefully analyzing these commercials as primary sources, students will determine each commercial’s message and the use of persuasion techniques. Finally, students will develop their own campaign media strategy for Eisenhower and create a storyboard of a commercial on a platform issue.

Download Resources:

“The essence of leadership is to get others to do something because they think you want it done and because they know it is worth while doing.”

Dwight Eisenhower

Remarks at the Republican Campaign Picnic, President’s Gettysburg Farm, September 12, 1956